Helping Greptile scale design at the speed of shipping
//Product Design
//Product Design
//Product Design
//Design System
//Design System
//Branding
//Branding
// Introduction
// Introduction
// Introduction
Greptile is an AI-powered code review tool used by fast-moving dev teams such as:
Greptile is an AI-powered code review tool used by fast-moving dev teams such as:
Greptile is an AI-powered code review tool used by fast-moving dev teams such as:
Greptile shipped fast.
The main concern was that the UI and brand were lagging behind their product velocity.
Greptile shipped fast.
The main concern was that the UI and brand were lagging behind their product velocity.
Greptile shipped fast.
The main concern was that the UI and brand were lagging behind their product velocity.
Legacy UI didn’t reflect product quality
Legacy UI didn’t reflect product quality
Brand couldn’t differentiate from the competitors
Brand couldn’t differentiate from the competitors
No design system and lack of ui consistency in the product
No design system and lack of ui consistency in the product
Brand identity lacked memorability
Brand identity lacked memorability
UX inconsistencies slowing down dev
UX inconsistencies slowing down dev
// Strategic Branding Sprint
// Strategic Branding Sprint
// Strategic Branding Sprint
We didn’t just give Greptile a fresh coat of paint. We gave them a brutalist-minimalist armor.
We didn’t just give Greptile a fresh coat of paint. We gave them a brutalist-minimalist armor.
We didn’t just give Greptile a fresh coat of paint. We gave them a brutalist-minimalist armor.
New brand identity direction → aligned with dev-first ICP
New brand identity direction → aligned with dev-first ICP
Archetypes: Creator × Hero
Archetypes: Creator × Hero
Brutalist minimalism + flat color with expressive accents
Brutalist minimalism + flat color with expressive accents
Logo, typography, color palette, spacing system
Logo, typography, color palette, spacing system
brand book
bento
poster
poster
The Greptile Design System became their internal launchpad.
The Greptile Design System became their internal launchpad.
The Greptile Design System became their internal launchpad.
Built to be scalable
Built to be scalable
200+ components, states and tokens
200+ components, states and tokens
Modular, atomic design system for flexibility
Modular, atomic design system for flexibility
Dev-first documentation for fast implementation
Dev-first documentation for fast implementation
// Component Based Design System
// Component Based Design System
// Component Based Design System
components
components
documentation
documentation
spacing
spacing
invite modal
invite modal
// Web App Reskin
// Web App Reskin
// Web App Reskin
Every screen. Every edge. Now pixel-aligned with the brand
Every screen. Every edge. Now pixel-aligned with the brand
Every screen. Every edge. Now pixel-aligned with the brand
Built to be scalable
Built to be scalable
200+ components, states and tokens
200+ components, states and tokens
Modular, atomic design system for flexibility
Modular, atomic design system for flexibility
Dev-first documentation for fast implementation
Dev-first documentation for fast implementation
“It has been a pleasure working with pixel up labs be it ongoing product design work, branding or design system.”
Daksh Gupta
Co founder - greptile
Backed by
“It has been a pleasure working with pixel up labs be it ongoing product design work, branding or design system.”
Daksh Gupta
Co founder - greptile
Backed by
“It has been a pleasure working with pixel up labs be it ongoing product design work, branding or design system.”
Daksh Gupta
Co founder - greptile
Backed by